Whether you’re a multinational or an SME, you can get in on the act. There’s no exclusive sector, as I’ve worked in and for many of them, but my expertise has been built up in industries such as automotive, finance (banking and fintech), premium and luxury goods, and media. I can work with both sides of the playing field, whether you’re a company or brand, or part of a creative agency, media house or advertising agency.
I’m a senior marketing leader with over 20 years of experience, including roles as Head of Marketing / CMO, Marketing Director, Digital Marketeer for leading companies such as Mastercard, BMW/MINI, Fiat Chrysler Automobiles, and Puilaetco Private Bank. I’ve led high-impact brand strategies, structured marketing departments from the ground up, overseen 360° campaigns, and driven digital, communication, and customer experience transformations — always with a strong focus on business performance.
Earlier in my career, I also gained valuable District Sales Management experience, deepening my understanding of commercial dynamics and customer activation. My foundation in media strategy was built during 8 formative years at Carat (Dentsu), where I worked in strategic media planning and account management for major advertisers.
For the past 9 years, I’ve also been a lecturer at IHECS in Brussels, teaching Marketing Management and Product Management, sharing real-world insights with future professionals.
