Expert with leadership with freelance agility.Jonathan ROMAIN

Your strategic marketing partner

Whether you’re a multinational or an SME, you can get in on the act. There’s no exclusive sector, as I’ve worked in and for many of them, but my expertise has been built up in industries such as automotive, finance (banking and fintech), premium and luxury goods, and media. I can work with both sides of the playing field, whether you’re a company or brand, or part of a creative agency, media house or advertising agency.

WHO AM I?

I’m a senior marketing leader with over 20 years of experience, including roles as Head of Marketing / CMO, Marketing Director, Digital Marketeer for leading companies such as Mastercard, BMW/MINI, Fiat Chrysler Automobiles, and Puilaetco Private Bank. I’ve led high-impact brand strategies, structured marketing departments from the ground up, overseen 360° campaigns, and driven digital, communication, and customer experience transformations — always with a strong focus on business performance.

MARKETING EXPERTISE
LEADERSHIP & COORDINATION
TAILORED SOLUTIONS
FREELANCE FLEXIBILITY

Earlier in my career, I also gained valuable District Sales Management experience, deepening my understanding of commercial dynamics and customer activation. My foundation in media strategy was built during 8 formative years at Carat (Dentsu), where I worked in strategic media planning and account management for major advertisers.

For the past 9 years, I’ve also been a lecturer at IHECS in Brussels, teaching Marketing Management and Product Management, sharing real-world insights with future professionals.

Passion
Investing energy and enthusiasm in every project.
Excellence
Offering a top-of-the-range, tailor-made and differentiating service.
Performance
Prioritising effective, results-oriented solutions.
Relation
Building authentic, lasting relationships.
Trust
Building partnerships based on transparency, respect and constant reliability at every stage.

High Scores & Player Reviews

Champions have spoken! Check out the reviews from those who leveled up with us.
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I had the privilege to work with Jonathan who was part of my management team as marketing manager Belux. Jonathan is a customer centric marketeer, who is focussed on creating preference for the product, the brand and the company. He is creative, open to experimentation and keen to create real market impact. He loves the interaction with clients, and customers love him. Jonathan has a strong voice in the management team and his opinion is appreciated by his peers.
Henri Dewaerheijd
General Manager, Mastercard Belux
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Few people have the opportunity to work with such a talent like Jonathan. I had the pleasure of working with him as a part of my experience at FCA Belgium into the financial department. We collaborated together within a high respect to transparency and by sharing the same expectations in our respective work. He showed a high capacity of emphasis and listening the issues from his team. His dedication to his work will be a lasting example for me. Jonathan is a remarkable inspiration about how to properly manage a department in such a big company. Beyond this working experience, Jonathan and I shared some discussions, and he proved me again how interesting he could be in his personal life. To my mind, any employee would be lucky to have Jonathan as a manager, also, I’d like to express a warm thank to his collaboration with me during this moment at FCA.
Maxime Goupil
Product Manager
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I collaborated with Jonathan during 2 years on Fiat/Abarth. It has always been a pleasure to do so. Jonathan is a creative Marcom fully engaged and interested on his job ! On top of that, he's a good listener, even if ideas come from bottom hierarchy. Listening, sharing and leading are the key words to describe Jonathan Romain as Marcom executive.
Charles Fuster
HEAD OF MARKETING & COMMUNICATION LANCIA
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I enjoyed very much working with Jonathan at BMW Group Belux. Jonathan is business and customer oriented. He does not give up on his great ideas and he goes the extra-mile! I hope to have the pleasure to work with Jonathan again.
Baudouin DENIS
Marketing Director, BMW Belux
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Sinds 2011 heb ik het genoegen samen te werken met Jonathan. Zijn voornaamste eigenschappen die van hem een succesvolle District Manager maken bij MINI Belux, zou ik als volgt omschrijven: fast learner, hands on mentatliteit, Marketeer met ervaring, sociaal beest, People Manager en Coach. Verder is het ook gewoon aangenaam werken met hem.
Lieven Verheule
Commercial Director MINI Belux
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Jonathan a été un excellent collègue très ouvert et curieux, lui ayant permis de très bien évoluer. Ensuite j'ai eu le plaisir de collaborer avec lui dans son rôle de prestataire de service media, tout en efficacité et dans un véritable esprit de partenariat et sans réserve sur son implication et sa rigueur. Une relation professionnelle efficiente!
Jacques Ohn
Head of Media Purchase & B&C Budget
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J’ai travaillé en équipe avec et pour Jonathan Romain pendant 3 ans. En plus d’être un excellent formateur en média planning, il possède un très bon esprit d’analyse et sens commercial ultra développé. Il est très compétent dans tout ce qui à trait aux relations humaines et commerciales. Enthousiaste, optimiste, persévérant, il est à l’écoute de ses clients et prospects pour déterminer et anticiper leurs besoins. Rigoureux et profondément humain, Jonathan dispose aussi d’une grande capacité pédagogique, il m’a fait partager son expérience enrichissante et sa connaissance étendue des médias. Merci pour ses conseils judicieux.
Aline Wolf
Commercial Manager - Digital Sales Invest Expert | Belfius
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I have had the opportunity and the pleasure to work several years with Jonathan and I have seen him evolve to the very competent and thrustworthy senior media planner he is today. He combines his media knowledge with an intelligent client services attitude and a pleasant personnality which makes him a very performant person to have in his team.
Eric Samson
Managing Director Carat / Aegis Media
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À travers son enthousiasme et son professionnalisme, une collaboration étroite s'est établie entre BMW et Carat. Personnellement, c'est une personne de confiance avec lequel il est fort agréable de travailler! Encore pour longtemps j'espère.
Dimitri De Wolf
Development & Supply Manager - AS24 - TotalEnergies
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J'ai engagé Jonathan chez Carat pour son enthousiasme et sa créativité. Depuis Jonathan est devenu un grand professionel, par sa volonté permanente de bien faire les choses et son esprit d'équipe.
Gisele De Groote
Senior Brand Manager
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Jonathan is a great team player and is strongly committed to deliver excellent services. He has a great drive for results and keeps a positive spirit in any circumstances.
Martine Anthuenis
Lecturer Marketing & Brands at Erasmushogeschool Brussel, Marketing strategy & communication Coach

They trusted me

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Ready To Talk?

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