Check out the exclusive interview with Jonathan Romain.

Discover the latest developments in Belgium’s payments sector with the new look of Bancontact Company, which is streamlining its brand to become Bancontact Pay. In this exclusive interview, Jonathan Romain, Chief Marketing Officer, explains the reasons behind this strategic rebranding, driven by the phasing out of the Payconiq brand in favor of the European EPI initiative and a desire to enhance clarity for users.

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Read the exclusive interview with Jonathan Romain, Chief Marketing Officer of Bancontact Company, published on March 22, 2026. In this interview, he discusses the major overhaul of the brand architecture of Belgium’s leading electronic payments provider.

In this exclusive podcast for Mastercard on Spotify, I talk about the challenges and opportunities facing the payments industry, particularly in an ever-changing digital environment. An ideal audio format to discover my analysis of current and future trends, with a unique perspective on innovation in financial transactions.

I had the pleasure of taking part in two video interviews on the programme ‘On n’est pas des pigeons’. These interviews gave me the opportunity to discuss a range of subjects relating to innovation, responsible consumption and the evolution of today’s markets. Discover these captivating exchanges, which give an insight into my vision of the issues of the moment.

I recently had the honour of contributing to an article in AdRem, a leading medium for advertising and marketing professionals. The article highlights my latest thoughts and projects in a constantly evolving sector. A sharing of ideas on marketing innovation and new market dynamics.

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In this article published on Media Marketing, I had the privilege of sharing my thoughts on the importance of reassurance and consumer education in marketing. Using Mastercard as an example, we explore how these strategies shape customer relationships and foster trust. It’s a crucial topic for understanding how consumer behaviour is changing in an increasingly digital world.

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Why are we hooked on sales, and how can we snag the best deals? This article dives into the psychological allure of discount shopping and offers practical advice for making the most out of sales seasons. From understanding the dopamine rush associated with bargain hunting to strategic tips for discerning true value, we explore how to balance the thrill of the hunt with wise purchasing decisions.

For a more comprehensive discussion, I recommend visiting the La Libre website directly. If there’s anything else you need, feel free to ask!

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During the festive season, the tradition of gift-giving often leads to the exchange of items that may not always hold practical value. This article explores the cultural and psychological reasons behind why we persist in offering such gifts to our loved ones. From social expectations to emotional connections, the motivations are complex and deeply ingrained in our celebratory practices.

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In a world where marketing tactics are increasingly innovative and targeted, the strategies employed to sway consumer behavior are constantly evolving. This article delves into two significant retail innovations: slimming fitting rooms and guided store paths. Designed to enhance the shopping experience and boost sales, these techniques reflect new ways brands are engaging and retaining customers. Let’s explore these subtle yet impactful marketing strategies that shape our shopping habits.

For a complete read, I recommend visiting the L’Avenir website directly. If you need further details or a different type of introduction, feel free to let me know!

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