Permanent crisis environment
Businesses now operate in a state of constant flux, navigating ongoing geopolitical, economic,
and societal disruptions. This "new normal" requires agility and resilience across all sectors.
and societal disruptions. This "new normal" requires agility and resilience across all sectors.
Reduced efficiency of marketing & communication activities
The pressure to demonstrate ROI is at an all-time high, especially in advertising where companies
must maximize returns across online and offline channels.
must maximize returns across online and offline channels.
Cyclic reshaping of organizational structures
In response to market instability, evolving technologies, and shifting workforce dynamics,
companies are increasingly restructuring. These cyclical transformations are essential to staying
competitive but often disrupt continuity, stability, and efficiency.
companies are increasingly restructuring. These cyclical transformations are essential to staying
competitive but often disrupt continuity, stability, and efficiency.
Consequences and issues for companies
In today's competitive landscape, companies face numerous challenges in marketing and digital.
Difficulty in finding senior experts
Finding senior experts with deep knowledge is becoming increasingly challenging, making it harder to implement effective and innovative strategies.
Financial burden of full-time senior hires
Justifying the hiring of full-time employees (FTE) at senior levels can pose a financial burden for many businesses.
The need for quick and agile replacements
Failing to quickly replace a marketing leader (due to departure, parental leave, or temporary needs) can disrupt operations, making it essential to secure an experienced, agile, « plug & play » profile.
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